Content Strategy · Case Study
Four months of content, built to sell
A complete Instagram plan for takaramcarter.org: every post written, designed, and scheduled to bring readers, authors, and doctoral students to the website and move them toward a purchase.
- Client
- TMC Editorial & Design
- Platform
- Timeline
- Nov 2026 – Feb 2027
The brief
Turn followers into website visitors
The website had grown fast: a library of books, 21 doctoral guides, an author resource shop, and a full services menu. The goal was a content plan that showed all of it off, sent people to the right page every time, and gave each of three audiences a reason to come back.
- Three audiences: indie authors, doctoral students, and readers
- Every graphic shows the website, and every caption names the exact page
- Built only from the client’s real covers, products, reviews, and site screenshots
- A seasonal calendar: writing month, holidays, querying season, and defense season
- A launch campaign for a February 14 book release
- Clean image files with no camera, software, or AI tags
By the numbers
One plan, seven days a week
The weekly rhythm
A reason to post, every day
Each day of the week has a job. Free value builds trust early in the week, and the resource and service posts turn that trust into sales.
Author tips
Swipeable craft lessons that end on a resource.
Doctoral
Guides for capstone and dissertation writers.
Resource or service
One product or service, with price and link.
Readers
Books, reviews, and what’s on the nightstand.
Website & offers
New pages, questions, and limited offers.
Where to read
Library apps, book clubs, and global stores.
Coming soon
Cover reveals and launch countdowns.
Times are set to the account’s best posting slots, and every post is scheduled in Buffer.
Sample posts
Twelve formats, one brand
Carousels, product spotlights, reviews, questions, and launch posts, all in the client’s colors and type, so the feed reads as one brand.
The process
From website to scheduled feed
Audit
Review the website, products, services, and audiences to decide what each post should sell.
Calendar
Map four months to seasons, launches, and holidays, with a set job for each day of the week.
Captions
Write every caption with a hook, real value, the exact page link, and a question to start comments.
Design
Design every graphic on-brand from real covers and screenshots, with the website on every slide.
Clean files
Strip hidden file data so images post as plain photos, then check every one.
Schedule
Load each post into Buffer with its images, caption, hashtags, and posting time.
What you get
Ready to post, start to finish
- A four-month content calendar, built around your offers and seasons
- Every caption and hashtag set written for you
- On-brand graphics and carousels, sized for Instagram
- Launch campaigns for new books, products, or services
- Monthly image packs plus a calendar you can copy from
- Optional: every post scheduled for you in Buffer
Your turn
Want a plan like this for your brand?
Book a 30-minute consultation. We’ll look at your website, your audience, and what you want to sell, and I’ll send you a written quote for your content plan.